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AdvertisingEventPromotion

Tribe By Breil – 3MSC

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AdvertisingEventPromotion

Tribe By Breil – 3MSC

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Comunicazione integrata per il licensing di 3MSC

Un progetto di comunicazione multicanale a supporto del licensing di 3MSC da parte di Tribe By Breil, sviluppato attraverso un tour che ha seguito le tappe del musical, un sito di video-streaming dedicato, attività di street marketing, promozioni sui punti vendita e campagna adv a supporto.

In occasione della tourneé di 3MSC, abbiamo installato dei videobox in cui era possibile lasciare video- messaggi sul tema di 3MSC che poi sono stati raccolti e pubblicati su un portale dedicato. In ogni città interessata dal tour è stata anche sviluppata un’attività di street marketing.

In parallelo, con una comunicazione retail su 1.200 punti vendita, è stato lanciato un concorso a premi per il lancio della linea prodotti 3MSC e un contest, in collaborazione con All Music, che ha coinvolto i licei nella ideazione e messa in opera di scene teatrali ispirate da 3MSC.

 


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