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Promotion

Henkel – Incanto di Luce

main

Promotion

Henkel – Incanto di Luce

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Comunicazione in store "Vinci un sogno ad occhi aperti".

Concetto creativo e strategia di comunicazione in store per “Vinci un sogno ad occhi aperti”, la promozione per il lancio di Vernel Cristalli di Henkel.
Oltre allo studio dei materiali di comunicazione e alla definizione della dinamica di attivazione sul punto vendita, abbiamo curato l’azione di presentazione al pubblico trade (buyer della distribuzione organizzata) per i quali abbiamo sviluppato una comunicazione in due fasi: una prima azione teasing, con sito web dedicato, e una seconda azione di disvealing con gift legato al concept della promozione.
La comunicazione in store si è poi sviluppata attraverso un concorso a premi via sms in modalità instant win, con premi giornalieri e maxi premio finale. Co-marketing con Philips e Norvegia Turismo.


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