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Below the linePromotion

Prénatal – Festa della Mamma

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Below the linePromotion

Prénatal – Festa della Mamma

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Musica per mamme e piccini.

Jolie festeggia la mamma con tanta musica. Abbiamo ideato e realizzato una campagna per regalare a tutte le mamme la Prenatal Compilation: 10 brani composti in esclusiva per Prenatal, dedicati alle mamme in dolce attesa e ai piccoli da 0 a 3 anni.
Nei punto vendita Prenatal è stata sviluppata una meccanica promozionale grazie a cui – a fronte di un acquisto – è stato possibile scaricare da prenatalcompilation.it le due compilation: DolceAttesa e Zero3anni.
Due soggetti di comunicazione per i due diversi target dell’iniziativa: “7 note per nove mesi” per le mamme in attesa e “7 note per i primi 3 anni” per le neo-mamme.
Con Jolie la festa della mamma è stata musica per grandi e piccini.


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